Overview

• Florists from Mexicali to Rosario report surging demand for yellow bouquets, with some shops preparing months in advance, extending hours, and noting price pressure and occasional shortages.
• Markets in Lima such as Santa Rosa and Piedra Liza say sales of sunflowers, yellow roses and daisies can jump up to about three times a normal week.
• The custom aligns with the Southern Hemisphere spring equinox, while the same gesture recurs on March 21 in the Northern Hemisphere.
• TikTok and Instagram posts dominate feeds as young people, couples and friends exchange yellow flowers that many associate with joy, hope, friendship and new beginnings.
• Coverage frequently pairs the trend with the United Nations’ International Day of Peace, which falls on September 21 and was designated by the General Assembly in 1981.