Overview

• The practice aligns with the spring equinox and recurs twice a year, on March 21 in the northern hemisphere and September 21 in the southern hemisphere.
• Vendors in Peru report demand spikes of up to about 300% for sunflowers, roses and daisies as presales and themed bundles gain traction.
• Media outlets and social networks are flooding feeds with guides, dedications and hashtags as users share bouquets and recreate the trend.
• Popular choices include sunflowers, yellow roses, tulips, lilies and daisies, with meanings tied to joy, friendship, optimism and, for many, romance.
• The date is not official and meanings vary by region, with some traditions reading yellow flowers negatively, yet participation spans Mexico, Peru, Argentina, Chile, Colombia, Ecuador and Venezuela.