Overview

• Regional coverage highlights heightened interest ahead of Sunday’s southern-hemisphere date, when people gift yellow blooms to welcome spring.
• The practice, amplified online by Generation Z, traces to the 2004–2005 Argentine telenovela Floricienta and its song Flores amarillas.
• It remains an informal observance with two annual peaks linked to equinoxes: March 21 in the north and September 21 in the south.
• Florists and markets, particularly in Peru, report or anticipate sharp sales spikes, with merchants citing demand jumps of up to about 300% for sunflowers, roses and daisies.
• Popular choices include sunflowers, yellow roses, tulips, lilies and daisies, which are broadly associated with joy, friendship and new beginnings, though meanings vary by tradition.