Overview

• Regional outlets in Peru and Mexico are rolling out explainers, gifting guides and phrase lists as interest climbs ahead of Sept. 21.
• The custom peaks twice a year, on March 21 in the Northern Hemisphere and on Sept. 21 in the Southern Hemisphere.
• Fans trace the gesture to the 2004–05 Argentine telenovela Floricienta and its song Flores amarillas, later revived widely by Gen Z on TikTok.
• Yellow bouquets are commonly read as symbols of joy, friendship, optimism and new beginnings, though some traditions attach negative meanings; popular choices include sunflowers, yellow roses, daisies and tulips.
• Florists report seasonal spikes tied to the trend, with Peruvian vendors telling local press demand can jump by as much as 300%, a claim based on merchant accounts rather than official trade data.