Overview
- Rolling Stone reported a press release confirming the date and an independent distribution deal with Gamma, co-founded by Larry Jackson and Ike Youssef.
- The press materials say the album wrestles with remorse, memory, ego, faith, and consequence, positioning the music as storytelling rather than defense.
- Rolling Stone reports the recorded version was completed before Ye’s recent Wall Street Journal letter that addressed antisemitic remarks and mental-health struggles.
- The confirmation resolves January confusion created by pre-save listings and rumors of an imminent drop, including a radio claim that the project would instead arrive in March.
- Bully has been in development for years, preceded by a 2025 short film edited by Hype Williams and starring Saint West, and follows nontraditional releases like Donda 2 via Stem Player.