Overview
- Yash Raj Films announced Raah Records on Tuesday, August 4, 2026, and the label released a preview of Aman’s debut single with the full track arriving on major streaming services on August 5.
- Raah Records is organized as an artist incubator focused on long-term career development rather than one-off, campaign-driven releases.
- Nakul Sharma, YRF’s senior general manager for music management, will run the label and oversee A&R, songwriting support, production and audience growth strategies.
- Aman spent about a year working inside YRF’s incubator before debuting with 'Jaadugari', which the company says reflects its process of refining an artist’s voice through sustained collaboration.
- The move follows similar launches by other production houses and signals a shift in India’s music business where film studios are applying their marketing, distribution and creative infrastructure to build independent artists over time.