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Yash Raj Films Keeps Hrithik Roshan and Jr NTR Apart in War 2 Promotions

The studio says the split-campaign approach is designed to preserve the film’s on-screen rivalry ahead of its August 14 IMAX release.

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Hrithik Roshan and Jr NTR will share screen space for the first time in War 2.
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Overview

  • The actors will never appear together in pre-release interviews, stage events or promotional videos to maintain suspense around their first joint scene.
  • YRF has kicked off individual marketing campaigns with premium ad placements, including slots during the IPL final, to build anticipation.
  • Directed by Ayan Mukerji and produced by Aditya Chopra with a reported Rs 400 crore budget, War 2 is the sixth YRF Spy Universe film and introduces Kiara Advani in a lethal avatar.
  • A teaser went viral in May, followed by mid-June dubbing sessions and character posters on June 26 that launched the 50-day countdown.
  • The story centers on rogue Agent Kabir descending into villainy and Special Units Officer Vikram’s mission to stop him in a brutal face-off.