Overview
- Yash Raj Films will keep Hrithik Roshan and Jr NTR apart in all pre-release events, barring any joint stage or video appearances
- The strategy is designed to ensure that audiences first experience their on-screen showdown in cinemas without dilution
- War 2 marks the first on-screen collaboration of the two stars and is set for a global IMAX debut on August 14, 2025
- This split-promotion approach builds on the YRF Spy Universe’s history of controlled-disclosure tactics, including no-interview policies for Pathaan and the original War
- Directed by Ayan Mukerji, produced by Aditya Chopra, the film also introduces Kiara Advani in a pivotal role within the expanding franchise