Yankees Hire Zelus Analytics to Overhaul Metrics After Disastrous Season

Zelus Analytics, co-founded by former Dodgers executives and known as a ‘dream team of analytics,’ is set to provide New York Yankees with data-driven insights aimed at improving player performance and in-game decision-making to overcome their catastrophic 2023 season.

• The New York Yankees have hired Zelus Analytics, known for its 'dream team of analytics,' in an effort to improve player performance and in-game decision-making following their disappointing 2023 season.
• Zelus Analytics was co-founded by former Dodgers executives, including CEO Doug Fearing who founded the Dodgers’ research and development department, and principal data scientist Dan Cervone, the Dodgers’ former director of quantitative research.
• Zelus primarily assists sports teams in using data to enhance performance and decision-making, using complex, proprietary data sources to develop models that highlight historical performance and predict future outcomes.
• The Yankees' decision follows owner Hal Steinbrenner's previous statements about considering an external company to evaluate their analytics process.
• Despite making high-budget signings and having World Series aspirations, the Yankees missed the playoffs in 2023 for the first time since 2016 due to injuries amongst star players and underperformance.

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