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Yankees-Dodgers Series Draws Record MLB Viewership

Jun 9, 2024; Bronx, New York, USA; Los Angeles Dodgers designated hitter Shohei Ohtani (17) scores ahead of the tag by New York Yankees catcher Jose Trevino (39) on a sacrifice fly by Dodgers catcher Will Smith (not pictured) during the eighth inning at Yankee Stadium. Mandatory Credit: Brad Penner-USA TODAY Sports
3 articles | last updated: Jun 11 23:21:50

High-profile matchups between marquee teams prove to be major ratings drivers for FOX and ESPN.


The recent three-game series between two of Major League Baseball's most storied franchises, the New York Yankees and the Los Angeles Dodgers, drew significant attention from fans and media alike, culminating in impressive television ratings. The series, held in the Bronx, featured a star-studded lineup that included multiple Most Valuable Player award winners, making it a must-watch event for baseball enthusiasts. On Saturday night, the game aired on FOX and attracted an average of 2.91 million viewers, marking it as the most-watched regular-season MLB telecast since September 2022. This figure represents an 8% increase in ratings and a 14% rise in viewership compared to the same time last year, when another high-profile matchup featured the Yankees against the Boston Red Sox. The Dodgers' commanding 11-3 victory that night did not deter fans; rather, it underscored the allure of marquee matchups in baseball.

The Dodgers and Yankees rivalry is steeped in history, reminiscent of classic confrontations that have captivated audiences for decades. This series was particularly notable as it featured some of the league's biggest stars, including players known for their remarkable skills and achievements. The attendance at Yankee Stadium was robust, with over 48,000 fans present for each game, showcasing the enduring popularity of both teams.

In addition to the FOX broadcast, the same matchup aired on ESPN's Sunday Night Baseball, where it garnered 2.30 million viewers, a significant increase from the previous year's comparable game. This trend highlights a growing interest in high-stakes games, particularly those involving teams with rich histories and star players. The series also included a game on Apple TV+, which, while not rated by Nielsen, contributed to the overall excitement surrounding the event. In New York, the local broadcast on the YES Network attracted 406,000 viewers, ranking it as the second-most watched game of the season for that network.

However, the impressive ratings also raise questions about Major League Baseball's postseason format. Critics argue that the current structure, which allows more teams into the playoffs, dilutes the quality of matchups and can lead to less compelling games in October. The disparity between elite teams and those with mediocre records has become more pronounced, with some playoff teams winning fewer than 85 games in a season. This has led to concerns that the postseason may not always feature the best teams, potentially diminishing fan interest.

The Dodgers-Yankees series serves as a reminder of the excitement that can be generated when top teams face off. As one commentator noted, "Turns out, fans want to watch games between big name teams and big name players." This sentiment reflects a broader understanding of sports viewership: compelling matchups are essential for maintaining and growing fan engagement.

As baseball continues to navigate its evolving landscape, the success of this series may prompt league officials to reconsider how they structure the postseason. The desire for high-quality matchups, particularly between teams with storied rivalries, remains a critical factor in attracting viewers and sustaining interest in the sport. In conclusion, the recent Yankees-Dodgers series not only captivated audiences with its thrilling gameplay and star power but also highlighted the ongoing challenges and opportunities facing Major League Baseball. As the league looks to the future, the lessons learned from this series may play a pivotal role in shaping its approach to postseason competition and fan engagement.

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