Yahoo Acquires AI News Platform Artifact from Instagram Co-Founders
The acquisition marks a significant shift towards AI integration in Yahoo's services.
- Yahoo acquires AI-driven news platform Artifact, originally created by Instagram co-founders Kevin Systrom and Mike Krieger.
- The acquisition will integrate Artifact's AI-powered recommendation engine and personalization technology across Yahoo's platforms, including Yahoo News.
- Artifact will no longer operate as a standalone app, marking a shift towards AI integration across Yahoo's products.
- The deal reflects Yahoo's commitment to enhancing its news services and delivering personalized content to its audience.
- Artifact's co-founders, Systrom and Krieger, will work with Yahoo in an advisory capacity during the transition.