Overview

• Primark, New Look, PLT and Boohoo have all added disk belts to their summer collections following rising demand
• A TikTok clip by Nina Dixon documenting her daughter’s excitement over the belts has garnered over 2.5 million views and 113,000 likes
• Millennial commenters have joked about “PTSD” and “trauma” on social feeds while many Gen Z users celebrate the nostalgic revival
• The disk belt resurgence builds on an early-2025 comeback of other Y2K items, including jelly shoes, pedal-pusher trousers and Von Dutch hats
• Retailers and influencers say social media buzz is driving sales as consumers hunt for more early-2000s accessories