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XPeng Previews AR Windshield Feature That Lets Drivers Hurl Virtual Emojis at Other Cars

Safety regulators warn head-up displays can distract drivers.

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Overview

  • The Road Rage Reliever uses an augmented-reality heads-up display to let drivers fire animated icons at identified vehicles as an outlet for frustration.
  • XPeng says the 87-inch AR HUD was co-developed with Huawei and integrates AI sensor fusion, a “light carpet” navigation overlay, and 0.3-second movement prediction.
  • CEO He Xiaopeng describes the concept as “technology-driven emotion” and says motorists are responsible for judging when it is safe to use.
  • The feature is slated to debut on the new P7 saloon now selling in China, with no confirmed availability for the UK or Europe.
  • Safety authorities, including NHTSA, warn HUDs can draw fixation and reduce awareness of road events, as coverage cites high rates of road-rage incidents such as a UK poll reporting 77% experienced an altercation in the past year.