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Xpeng Debuts AR ‘Road Rage Reliever’ on P7, Letting Drivers Hurl Virtual Emojis

Built on an 87-inch AR head-up display co-developed with Huawei, the system faces unanswered safety questions outside China.

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Overview

  • The system identifies a target vehicle through onboard cameras and lets drivers launch animated emojis via a steering-wheel button that appear to detonate in the augmented view.
  • Xpeng frames the tool as “technology-driven emotion” that provides “civilised frustration,” adding that drivers are responsible for judging when it is safe to use.
  • The AR experience uses an 87-inch head-up display that projects 3D graphics about 10 meters ahead and integrates AI functions co-developed with Huawei.
  • The feature is slated to debut on the new P7 saloon entering the Chinese market this month, with no confirmed plan for European or UK availability.
  • Coverage raises concerns about driver distraction with HUD-heavy features, and cited polling reports 77% of UK motorists experienced a road-rage altercation in the past year.