XPeng CEO Predicts 2025 EV Price War, Plans Major Global Expansion

The Chinese EV maker aims to enter 60 markets, hire 6,000 workers, and launch new models quarterly as competition intensifies.

XPeng CEO He Xiaopeng forecasts a price war in the electric vehicle market starting in January 2025, driven by fierce industry competition.
The company plans to expand its global footprint from 30 to over 60 markets by the end of 2025, accelerating its internationalization strategy.
XPeng will hire over 6,000 new employees in 2025 to bolster its capabilities in innovation, R&D, and marketing amid the competitive landscape.
The automaker intends to release a new or updated vehicle model nearly every quarter in 2025 to strengthen its product lineup and market position.
XPeng aims to achieve half of its sales from overseas markets within the next decade while becoming a leading global AI car company.