Overview

• XPeng CEO He Xiaopeng forecasts a price war in the electric vehicle market starting in January 2025, driven by fierce industry competition.
• The company plans to expand its global footprint from 30 to over 60 markets by the end of 2025, accelerating its internationalization strategy.
• XPeng will hire over 6,000 new employees in 2025 to bolster its capabilities in innovation, R&D, and marketing amid the competitive landscape.
• The automaker intends to release a new or updated vehicle model nearly every quarter in 2025 to strengthen its product lineup and market position.
• XPeng aims to achieve half of its sales from overseas markets within the next decade while becoming a leading global AI car company.