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Xpeng Builds Emoji-Firing AR HUD Into 2025 P7 as Safety Scrutiny Rises

Experts warn of distraction from complex windshield overlays, with no public testing data from the company.

Overview

  • The Road Rage Reliver lets drivers press a steering‑wheel button to project and “fire” animated emojis at other road users.
  • The system uses an 87‑inch augmented‑reality heads‑up display co‑developed with Huawei, with cameras, radar and a 2,250 TOPS processor to anchor 3D graphics roughly 10 meters ahead.
  • Reported functions include automatic recognition and visual tracking of a targeted vehicle through lane changes, acceleration and braking, along with image stabilization.
  • Beyond the emoji feature, the AR suite shows vehicle and road information, overlays navigation cues onto the roadway, and predicts nearby movements 0.3 seconds ahead.
  • Coverage cites a U.S. DOT study linking HUDs to drivers looking away from the road about 11% of the time, and notes Xpeng has not shared safety‑test results while saying use is up to the driver.