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Xpeng Builds Emoji-Firing AR HUD Into 2025 P7 as Safety Scrutiny Rises

Experts warn of distraction from complex windshield overlays, with no public testing data from the company.

Auto wird von wütenden Emojis umzingelt
Image
"Idiot" landet mit 15 Prozent auf Platz 1 der Schimpfwörter im deutschen Straßenverkehr. Vielleicht ist das mit der Xpeng-Neuheut bald Geschichte. (Foto: Minerva Studio / Shutterstock)

Overview

  • The Road Rage Reliver lets drivers press a steering‑wheel button to project and “fire” animated emojis at other road users.
  • The system uses an 87‑inch augmented‑reality heads‑up display co‑developed with Huawei, with cameras, radar and a 2,250 TOPS processor to anchor 3D graphics roughly 10 meters ahead.
  • Reported functions include automatic recognition and visual tracking of a targeted vehicle through lane changes, acceleration and braking, along with image stabilization.
  • Beyond the emoji feature, the AR suite shows vehicle and road information, overlays navigation cues onto the roadway, and predicts nearby movements 0.3 seconds ahead.
  • Coverage cites a U.S. DOT study linking HUDs to drivers looking away from the road about 11% of the time, and notes Xpeng has not shared safety‑test results while saying use is up to the driver.