Overview
- Founder Jia Guolong confirmed the plan to close 102 outlets in phases during Q1, pledging full wages for departing staff and immediate refunds or cross-store use of stored-value cards.
- A circulated list indicates heavy reductions in Shanghai (19), Beijing (10) and Shenzhen (8), with further pullbacks reported in Guangzhou and several new first‑tier and second‑tier cities.
- Industry tracker Winshang reports about 334 Xibei restaurants in monitored malls nationwide as of January 2026, led by Shanghai (59), Beijing (57) and Guangdong (40).
- Luo Yonghao published a long post disputing that online smears alone caused Xibei’s troubles and asserting the chain uses pre‑made dishes.
- Jia stated on Weibo that Xibei will deliver a comprehensive response at 10 p.m. on January 16 and demanded Luo apologize over claims related to frozen organic broccoli and compensate for alleged damages.