Overview
- Founder Jia Guolong said Xibei will shutter 102 outlets—about 30% of its footprint—with closures completing in the first quarter.
- He disclosed that January 2026 sales fell roughly 50% year on year, underscoring how 3%–5% single‑store net margins left many locations vulnerable.
- The closure list focuses on underperforming sites in non‑core areas of top‑tier cities and newer neighborhoods, according to media reports.
- After Jia announced a planned response on Jan. 16, Weibo muted both his and Luo Yonghao’s accounts, and their exchanges moved to private WeChat Moments on Jan. 17.
- PR vice president Song Xuan confirmed her resignation on Jan. 16, while Jia pledged full wages for affected staff and immediate refunds or cross‑store use of stored‑value cards.