Overview
- Parents have complained that Xiaotiancai’s '碰一碰' friend feature only works between Xiaotiancai watches, creating a de facto social gate that pressures families to buy that brand so their children are not excluded from classmates’ friend circles.
- Xiaotiancai customer service confirmed the system does not support adding Huawei, Xiaomi and other brands as friends but said watches from other brands can be added to the contacts list for basic calls and messages.
- Market data from RUNTO for August 2026 show Xiaotiancai leading the online children’s watch market with about 27.8% of unit sales and 52.6% of revenue, while reporting month‑over‑month and year‑over‑year declines that suggest some vulnerability.
- A draft mandatory national standard compiled by regulators would require different brands’ watches to be able to exchange phone numbers and nicknames and would ban certain preinstalled AI voice Q&A apps, with the rule scheduled to take effect on January 1, 2027.
- If implemented as drafted, the new rule could remove the brand‑locked social gate, ease buying pressure on parents, and force Xiaotiancai and rivals to change how social features and preinstalled apps are designed and marketed.