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Xiaomi’s SU7 SUV Nets 289,000 Orders as EV Arm Nears Profit

Lei Jun says Xiaomi will consider launching its electric vehicles internationally from 2027.

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FILE PHOTO: A person tries the electric sedan SU7 displayed at a Xiaomi store in Beijing, China May 29, 2025. REUTERS/Tingshu Wang/File Photo
Built on Xiaomi’s Modena Platform, the YU7’s armour-cage steel-aluminium body integrates 2200 MPa ultra-high-strength steel.
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Overview

  • Xiaomi received over 289,000 orders for its second EV model within an hour of its June launch, outpacing the SU7 sedan debut.
  • The company posted record first-quarter 2025 revenue driven by car and smartphone sales and expects its EV division to break even in the second half of 2025.
  • A 10 billion yuan investment funded an in-house factory and integration with Xiaomi’s consumer-tech ecosystem to insulate production from supply disruptions.
  • Regulators tightened promotion and deployment of advanced driver assistance systems after a fatal SU7 crash in March.
  • As part of its global strategy, Xiaomi is eyeing an R&D centre in Munich to support its planned overseas roll-out from 2027.