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Xiaomi’s Lei Jun Uses Livestream to Rebut Viral ‘False Marketing’ Claims

He said clipped short‑video edits and coordinated accounts misrepresented his SU7 range remarks into a misleading narrative.

Overview

  • He restated that his 1,300 km example described a BeijingShanghai trip with one recharge, not a single-charge drive, and said full-context video shows this.
  • He accused short-video platforms’ sliced clips and so-called water‑army accounts of pushing the distorted claim to tag him with false marketing.
  • He addressed the “one cup, 15 meetings” meme by citing records showing at least 16 discussions that were part of broader meetings rather than sessions dedicated to the cup.
  • He traced the “marketing master” label to a 2013 Jiangsu TV program reference involving JD.com’s Richard Liu and argued the term has been weaponized by rivals, adding that marketing is neutral but product quality is fundamental.
  • He explained the SU7’s wheel-retention safety approach as a common solution on luxury vehicles and urged critics to stop questioning the technology.