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Xiaomi Sets Sept. 25 Launch for 17 Series With 'Magic Back Screen' Flagship

The company bets on a rear display plus aggressive pricing to challenge Apple's top iPhone.

Overview

  • Founder Lei Jun confirmed a China unveiling on Thursday for the Xiaomi 17, 17 Pro and 17 Pro Max.
  • CEO Lu Weibing previewed the 17 Pro Max’s Magic Back Screen, a rear panel that supports calls, music widgets, notifications and framing selfies with the main camera.
  • Local reports say Xiaomi invested about 1 billion yuan in developing the rear display and skipped an expected 16 generation to accelerate this design.
  • The lineup is reported to feature Qualcomm’s Snapdragon 8 Elite Gen 5 and continue the Leica camera collaboration, with specifications pending official confirmation.
  • Price speculation places the 17 near €700–€750, the 17 Pro just above €900 and the Pro Max above €1,000 or around $800 in some reports, with Xiaomi Pad 8 tablets also expected at the event.