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Xiaomi Sets Sept. 25 Launch for 17 Series, Debuting Snapdragon 8 Elite Gen 5 and Leica Cameras

The earlier date signals a direct challenge to surging iPhone 17 demand in China.

Overview

  • The Xiaomi 17, 17 Pro and 17 Pro Max will go on sale in China at 7 p.m. Beijing time on Sept. 25, with Xiaomi stating they will be the first phones powered by Qualcomm’s Snapdragon 8 Elite Gen 5.
  • The Pro models introduce a rear “Magic Back” display that supports widgets, call handling, music controls, travel information, timers and a selfie viewfinder for the rear cameras.
  • Xiaomi released comprehensive promotional images revealing the designs from multiple angles and confirmed Leica-branded camera systems across the lineup.
  • Xiaomi is marketing the series as its most significant leap forward, with reports suggesting the base model will not see a price increase versus the Xiaomi 15.
  • Coverage ties the accelerated timetable to strong iPhone 17 demand in China, and Xiaomi’s president compared the 17 Pro Max with Apple’s counterpart while emphasizing inspiration from the Mi 11 Ultra.