Overview
- CEO Lei Jun confirmed a China event on Thursday, Sept. 25 at 19:00 local time to introduce the Xiaomi 17, 17 Pro and 17 Pro Max.
- The company has disclosed two headline features: a rear “Magic Back Screen” on the Pro models and first adoption of Qualcomm’s Snapdragon 8 Elite chip.
- Reports in regional outlets place the 17 Pro Max at roughly US$850–US$1,000 in China, with the 17 Pro at about US$700–US$850.
- Some coverage cites a Sept. 24 presentation in Germany, creating a timing/location discrepancy that has not been clarified by Xiaomi’s official announcement.
- Apple’s iPhone 17 lineup is already shipping, and consumer media are mapping comparisons and highlighting cheaper Android alternatives for price‑sensitive buyers.