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Xiaomi Sets Sept. 25 China Launch for 17 Series With Rear Screen and Snapdragon 8 Elite

The unveiling casts the 17 Pro Max as a lower‑priced challenger to Apple’s iPhone 17 Pro Max.

Overview

  • CEO Lei Jun confirmed a China event on Thursday, Sept. 25 at 19:00 local time to introduce the Xiaomi 17, 17 Pro and 17 Pro Max.
  • The company has disclosed two headline features: a rear “Magic Back Screen” on the Pro models and first adoption of Qualcomm’s Snapdragon 8 Elite chip.
  • Reports in regional outlets place the 17 Pro Max at roughly US$850–US$1,000 in China, with the 17 Pro at about US$700–US$850.
  • Some coverage cites a Sept. 24 presentation in Germany, creating a timing/location discrepancy that has not been clarified by Xiaomi’s official announcement.
  • Apple’s iPhone 17 lineup is already shipping, and consumer media are mapping comparisons and highlighting cheaper Android alternatives for price‑sensitive buyers.