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Xiaomi Sets 2027 Target for First EV Sales in Europe

Heavy China demand meets EU tariffs to define the rollout strategy.

Xiaomi: Auto-Sparte meldet 2,5 Mrd Euro Umsatz in Q2
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Xiaomis erstes E-Auto SU 7 in Barcelona. (Foto: t3n)

Overview

  • Xiaomi confirmed plans to enter the European car market in 2027 without naming specific countries, models or prices.
  • Its lineup currently includes the SU7 sedan launched in 2024 and the YU7 SUV introduced in 2025, with a claimed 7:04.957 Nordschleife lap record for a road‑legal EV.
  • The company reports more than 258,000 vehicle deliveries from market entry through May 2025 as media cite YU7 wait times of over a year.
  • Reported early demand includes roughly 240,000 YU7 orders within 18 hours of its debut, underscoring sustained backlog pressure.
  • Executives describe the European push as in a research and preparation phase, and EU import duties up to 35.3% could weigh on pricing and strategy.