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Xiaomi Sets 2027 European Debut for Its EVs

The smartphone maker announced the plan alongside second-quarter EV revenue of 20.6 billion yuan.

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Overview

  • President Lu Weibing confirmed the timeline on an earnings call, marking Xiaomi’s first overseas launch for its car business with specific models still undisclosed.
  • The EV unit delivered 81,302 vehicles in the second quarter and is targeting 350,000 deliveries in 2025 after a July record of over 30,000.
  • Strong home-market demand persists, with the SU7 topping 135,000 sales last year and the new YU7 SUV securing about 240,000 locked-in orders at launch.
  • Production remains the constraint, with wait times exceeding 52 weeks and a Beijing factory expansion under way as CEO Lei Jun told impatient buyers to consider other brands.
  • Europe preparation is advancing, including the first test vehicle registered in Germany, a Munich R&D center, and hires such as BMW veteran designer Kai Langer alongside R&D head Rudolf Dittrich.