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Xiaomi Sets 2027 Europe Launch for Its EVs

Rapid domestic growth propels a Europe push grounded in a Munich R&D hub.

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China Is In Love With This Smartphone Company's EVs. Its Next Stop: Europe: China
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Overview

  • President Lu Weibing confirmed on an earnings call that Europe will be Xiaomi Auto’s first overseas market with sales starting in 2027.
  • Deliveries reached 81,302 vehicles in Q2 2025 and topped 30,000 in July, lifting cumulative deliveries to over 300,000 as the company targets 350,000 for the year.
  • The new YU7 SUV drew 240,000 locked-in orders within 18 hours, while SU7 and YU7 wait times have stretched to roughly 41–52 weeks.
  • Xiaomi is expanding its Beijing plant to ease bottlenecks and has registered its first test car in Germany as it builds a Munich R&D team that includes BMW veterans Kai Langer and Rudolf Dittrich.
  • The auto unit posted an operating loss of about 300 million yuan in Q2, with leadership guiding to profitability in the second half of 2025.