Overview

• Xiaomi began offering a customisation service in September for its 529,900 yuan SU7 Ultra, requiring buyers to commit at least 100,000 yuan for personalised trims and paint.
• The program also covers the 329,900 yuan YU7 Max SUV, with options that include 24‑carat gold bonnet badges, coloured forged wheel hubs and special multi‑stage finishes.
• Lei Jun highlighted an amethyst paint treatment that takes about 50 hours and includes hand polishing, describing the finish as comparable to Rolls‑Royce or Bentley.
• Porsche is working to grow sales of bespoke 911 models in China, with the company saying more than 90% of 911 buyers select at least one Exclusive Manufaktur option.
• Positioned below the 918,000 yuan Porsche Taycan, the SU7 Ultra intensifies price pressure as Citi estimates Porsche’s personalisation unit generates about €5.6 billion in sales and up to €2.5 billion in profit.