Overview

• Xiaomi Korea inaugurated its first brick-and-mortar store at Seoul’s IFC Mall on June 25 with a 198-square-meter space that houses product displays, sales and after-sales services.
• The move follows the establishment of Xiaomi’s Korean corporate entity and the launch of an official online store in January.
• The store began selling flagship devices, including the Xiaomi 15 smartphone and Smart Band 10, on its opening day.
• Designed as a showroom replicating real-life living spaces, the outlet showcases Xiaomi’s full range of smartphones, smartwatches, TVs and home appliances.
• Xiaomi plans to expand its offline retail network across South Korea, targeting additional locations in Seoul and Gyeonggi Province.