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Xiaomi Moves to Counter Viral Misquotes After Lei Jun’s New Year Livestream

The company’s PR chief signals a sustained debunking effort with legal follow-up.

Overview

  • Lei Jun used a January 3 livestream that included a Xiaomi YU7 teardown to address widely shared posts he said misrepresented his remarks and product data.
  • On the “1,300 km on one charge” topic, he described a personal Beijing–Shanghai drive with a single stop and reiterated the YU7’s official 835 km CLTC rating as a national standard figure.
  • PR head Xu Jieyun said the “200 km/h instant stop” line was a reaction during a controlled test of the SU7 Ultra’s braking, not a literal claim of instantaneous stopping.
  • The company rejected the “Xiaomi won’t let farmers sell millet” rumor as fabricated, saying complaints targeted malicious impersonation rather than normal use of the word “millet,” and it cited ongoing rural support initiatives.
  • Xu said the concentrated fact-checking has only begun, with formal complaints filed, planned legal action, and a call for users to report accounts attacking Xiaomi owners.