Particle.news

Download on the App Store

Xiaomi Launches 8-Product Lineup in Korea as Two New Flagship Stores Open This Weekend

The company is betting that premium devices backed by local service will win Korean buyers.

Overview

  • Xiaomi unveiled eight products in Seoul, led by the Xiaomi 15T Pro and Xiaomi Pad Mini, after reporting that 40 percent of recent local smartphone sales were high-end models.
  • Korea will be among the first markets for the 15T Pro, which features Leica-tuned triple cameras, MediaTek’s Dimensity 9400+ chip and pricing from 849,970 won.
  • Two additional Xiaomi Stores—NC East Pole near Guui Station and One Grove near Magok Station—open Saturday and will integrate retail with on-site support.
  • An Exclusive Service Center opens in October in central Seoul, offering walk-in and parcel repairs across categories, including robot vacuum cleaners.
  • Xiaomi is broadening distribution through E-Land locations, planned cooperation with Hyundai Department Store, online sales via SSG.com and Naver, and exploratory talks with T-money.