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Xiaomi Launches 17 Flagships, Opens Preorders, and Rolls Out Ecosystem Push

The rollout signals a premium pivot against Apple through aggressive pricing and tighter ecosystem integration.

Overview

  • Xiaomi unveiled the 17, 17 Pro, and 17 Pro Max, with the standard model globally debuting Qualcomm’s fifth‑generation Snapdragon 8 variant and a 7000mAh battery.
  • The 17 starts at ¥4,499 and the 17 Pro Max starts at ¥5,999, with preorders open and general sales for the Pro Max set for September 27 at 10:00.
  • The Pro and Pro Max add a ‘back screen’ for glanceable info and creative uses, while the Pro Max features Leica’s new Light Master imaging system, a 7500mAh battery, and 100W wired/50W wireless charging.
  • Xiaomi announced the Router BE10000 Pro with tri‑band 10G Wi‑Fi 7 and dual 10G wired ports and said its fast‑charge protocol is now free to expand phone‑car compatibility.
  • Lei Jun reported over 40,000 YU7 deliveries since July 6 and said Xiaomi’s mobile R&D team exceeds 10,000 people as it invests in materials and core components.