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Xiaomi EV Division Marks First European Registration and Profitability Target After SUV Pre-Order Surge

Xiaomi’s electric vehicle arm is due to turn profitable later this year ahead of international rollouts slated for 2027.

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FILE PHOTO: A person tries the electric sedan SU7 displayed at a Xiaomi store in Beijing, China May 29, 2025. REUTERS/Tingshu Wang/File Photo
Built on Xiaomi’s Modena Platform, the YU7’s armour-cage steel-aluminium body integrates 2200 MPa ultra-high-strength steel.
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Overview

  • Xiaomi’s newly launched YU7 SUV secured nearly 289,000 orders within its first hour, outpacing demand for the SU7 sedan debut.
  • The company registered its first test vehicle in Munich, signaling a tangible move toward planned overseas sales in 2027.
  • Founder Lei Jun confirmed the EV unit will break even in the second half of 2025, backed by a self-owned factory and a RMB 10 billion investment.
  • As the only tech firm mass-producing electric vehicles, Xiaomi has built a vertically integrated supply chain and hired top talent from automakers like Geely, BMW and Magna Steyr.
  • Ford CEO Jim Farley said a six-month trial of Xiaomi’s SU7 left Western automakers ‘humbling’ impressed by its technology, build quality and cost efficiency.