Overview

• Xiaomi’s newly launched YU7 SUV secured nearly 289,000 orders within its first hour, outpacing demand for the SU7 sedan debut.
• The company registered its first test vehicle in Munich, signaling a tangible move toward planned overseas sales in 2027.
• Founder Lei Jun confirmed the EV unit will break even in the second half of 2025, backed by a self-owned factory and a RMB 10 billion investment.
• As the only tech firm mass-producing electric vehicles, Xiaomi has built a vertically integrated supply chain and hired top talent from automakers like Geely, BMW and Magna Steyr.
• Ford CEO Jim Farley said a six-month trial of Xiaomi’s SU7 left Western automakers ‘humbling’ impressed by its technology, build quality and cost efficiency.