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Xiaomi Escalates Defense of YU7 as Executives Denounce Edited Videos and Invite Teardowns

The company signals a sustained legal-first PR push following a livestream rebuttal of viral claims.

Overview

  • Lei Jun and PR chief Xu Jieyun used a New Year livestream to reject viral clips such as “1300km only charged once” and “200km/h instant stop” as out-of-context, noting the YU7’s 835 km CLTC figure reflects the official test standard.
  • Xu said some videos were deliberately compiled and maliciously edited by coordinated accounts that labeled and harassed Xiaomi car owners, and the company pledged to back affected users.
  • Xiaomi reiterated that targeted owners can submit details for legal action under a previously announced protection initiative first posted on September 26.
  • After the livestream, Xu said the centralized debunking effort was only beginning under his new leadership of the PR department, following his appointment in November.
  • Positioning for transparency, Xiaomi welcomed independent teardowns of the YU7, while industry data reported by the Financial Times projects 2026 global EV sales growth slowing to about 13% to 24 million vehicles.