Overview

• At Lei Jun’s September 25 event in Beijing, Xiaomi unveiled the 17, 17 Pro and 17 Pro Max as its latest flagship lineup.
• All models run Qualcomm’s Snapdragon 8 Elite Gen 5, and early coverage frames the series as a direct challenger to Apple’s iPhone 17 and other premium Android phones.
• The 17 Pro Max features a 6.9-inch OLED rated up to 3,500 nits, a 50MP Leica Summilux main camera with 5x periscope telephoto, and a 7,500 mAh battery with 100W wired and 50W wireless charging.
• Pro and Pro Max add an interactive rear dynamic display that handles notifications, AI wallpapers and virtual pets, and doubles as a selfie viewfinder.
• China sales open September 27 via official channels, with 17 Pro Max priced at ¥5,999–¥6,999, while international pricing and rollout remain unannounced.