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Xfinity Reunites Jurassic Park Trio in Taika Waititi–Directed Super Bowl Spot

Early reaction highlights unease with digital de‑aging.

Overview

  • Comcast released an extended preview of the commercial that will run as a paid 60‑second ad during Super Bowl LX on NBC and Peacock on Feb. 8.
  • Sam Neill, Laura Dern and Jeff Goldblum reprise their 1993 roles, with newly de‑aged footage used alongside moments evoking the original film.
  • The spot’s premise recasts the story so Xfinity connectivity keeps Jurassic Park’s systems online, letting the characters enjoy the park instead of facing a breakdown.
  • Production draws on franchise resources including John Williams’ score, ILM visual effects and original production materials via collaboration with Universal and Amblin.
  • Comcast is supporting the campaign with San Francisco activations such as themed Lyft vehicles, building projections, a motion‑sensing T. rex billboard and park character appearances.