Overview

• Live! Hospitality & Entertainment and Philadelphia-based Stateside Brands announced the naming-rights partnership, with the change taking effect this fall on a date not yet specified.
• The upgrade plan adds an outdoor beer garden, a turf area, space for food trucks, a concert stage, a multi-story pavilion with a VIP rooftop bar, and public art installations.
• The venue remains open during construction, with the companies targeting early 2026 to finish upgrades in time for next summer’s World Cup matches and MLB All-Star activities.
• The move follows last week’s renaming of the Wells Fargo Center to Xfinity Mobile Arena, reflecting wider redevelopment across the South Philadelphia Sports Complex.
• Stateside co-founder Matt Quigley called the deal a full-circle moment tied to growth rooted in Philly sports, highlighting the brand’s expansion from a 2015 Kensington distillery and the rise of its Surfside line.