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Xcel Energy Center to Rebrand as Grand Casino Arena in 14-Year Mille Lacs Band Deal

The rebranding follows a renewed push by city officials, joined by team executives, to secure $50 million in state funding for a $488 million arena renovation

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Overview

  • Minnesota Sports and Entertainment confirmed a 14-year naming rights agreement with the Mille Lacs Band of Ojibwe to rebrand the arena as Grand Casino Arena starting in September.
  • Xcel Energy's 25-year naming partnership will end this summer but the company will retain a separate sponsorship presence inside the venue and on the team’s online platform.
  • The arena will remain home to the Minnesota Wild and will continue hosting dozens of concerts and public events each year under its new name.
  • City officials and team leaders are seeking $50 million in state funding for a planned $488 million renovation of the downtown arena district.
  • Mayor Melvin Carter and team owner Craig Leipold have vowed to sustain advocacy for state support after renovation funding was excluded from this year’s budget.