Xbox's EMEA Marketing Struggles Against PlayStation's Superior Budget

Microsoft's Xbox division in Europe faces challenges due to significantly lower marketing funds compared to Sony's PlayStation.

Xbox sales in Europe lag behind PlayStation, with PS5 outselling Xbox Series X|S by nearly 10:1.
Xbox EMEA Marketing Director Michael Flatt admits to operating with a much smaller budget than PlayStation.
Microsoft is reportedly considering reducing console marketing efforts in Europe, focusing more on Game Pass and other services.
Sony's long-term investments in marketing, including partnerships with UEFA and EA Sports, contribute to its dominance.
Despite Microsoft's massive acquisitions, its Xbox marketing budget remains limited in the EMEA region.