Overview
- Xbox announced the XBOX Series X‑BITE on Tuesday, November 3, a one‑of‑a‑kind console housed inside a more‑than‑five‑foot alligator replica with an illuminated Nexus window and a custom controller that still works.
- The giveaway runs as a U.S.‑only social‑media sweepstakes from November 3–10 with entries via X, Instagram, or TikTok using #XbiteSweepstakes and the potential winner required to claim the prize within 48 hours of notification.
- John Nolan Studio built the piece using 3D modeling, sculpting and fabrication, and Xbox says no real alligators were used or harmed while recommending the item primarily as a display piece.
- Multiple outlets frame the stunt as a deliberate, Florida‑themed play on marketing around Grand Theft Auto 6 that avoids naming the game and serves as a public, indirect response to PlayStation’s prominent GTA 6 campaign.
- Only one XBOX Series X‑BITE exists, it is not for sale, the sweepstakes is the sole announced route to ownership, and the promotion aims to draw attention during the run‑up to GTA 6’s November launch.