Overview
- Matt Booty told The New York Times that Xbox now competes more with TikTok and movies than with other consoles.
- Halo: Campaign Evolved is officially coming to PS5 next year, marking the franchise’s first appearance on PlayStation.
- Recent ports to rival systems include Indiana Jones and the Great Circle, Sea of Thieves, Grounded, Forza Horizon 5, and Gears of War: Reloaded.
- Xbox president Sarah Bond recently called traditional exclusives antiquated, underscoring the multiformat strategy.
- Context includes Bloomberg reporting of elevated profit targets, July layoffs affecting up to 9,000 roles with project cancellations, and price hikes such as a 50% increase to Game Pass Ultimate and two console price rises this year.