Overview

• ID@Xbox head Chris Charla says most partners that have released a game on Game Pass want to bring future titles to the service.
• Microsoft worked with more than 50 teams in 2024 to sign their first Game Pass deals, setting up expanded onboarding this year.
• ID@Xbox sources games through conferences, direct messages, internal referrals, friendly introductions, and unsolicited emails.
• Debate over the model continues, with figures like Raphael Colantonio and Shawn Layden questioning sustainability as Football Manager’s Miles Jacobson reports major audience growth from subscriptions.
• Game Pass has been reported at nearly $5 billion in annual revenue and helped lift FY25 Xbox content and services revenue by 13% year over year, as the FTC criticized 2024 price and tier changes in a court filing and Microsoft disputed the agency’s claims.