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Xbox Recalibrates Game Pricing Focus After $80 Rollback, Citing Player Value

Xbox says it will emphasize player value over fixed sticker prices during its ongoing pricing reassessment.

Overview

  • Head of Xbox Game Studios Matt Booty told Variety the company will "meet people where they are" and is listening to fan feedback on pricing.
  • Xbox has no new first‑party content pricing updates, following the decision to launch The Outer Worlds 2 at $69.99 instead of the previously announced $80.
  • Microsoft offset revenue pressures elsewhere this year by raising Xbox console prices and increasing the monthly cost of Game Pass Ultimate by about 50%.
  • Competitors are testing higher price points, with Nintendo charging $80 for Mario Kart World and analysts speculating that some future blockbusters could reach $100.
  • Booty said Call of Duty: Black Ops 7 is among the most‑played titles on Xbox as Activision moves away from an annual release cadence.