Overview
- Xbox president Sarah Bond said Asus determined the $600 ROG Xbox Ally and $1,000 Ally X price points because the handhelds are Asus hardware.
- Bond reconfirmed that next‑gen Xbox hardware is in prototyping and design with AMD as a partner.
- She described early demand for the Ally X as strong, saying units sold out on the Xbox Store, while broader availability continues for the base model.
- The Ally devices run Windows with an Xbox‑branded UI and Xbox services but do not play native Xbox console games, contributing to consumer confusion over positioning.
- Microsoft partnered with Asus to move faster and paused its own handheld effort, with Bond also pointing to ongoing software work including handheld compatibility and experience optimizations.