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Xbox Marks 25th Anniversary as CEO Promises to Put Advanced Game Tools Into More Hands

Sharma framed a plan to shrink the cost and scale of game production so individuals and small teams can build worlds once reserved for big studios.

Overview

  • Xbox CEO Asha Sharma sent a Team Xbox message on Thursday, Nov. 12, 2026, launching companywide 25th‑anniversary activities that include global fan events and a home celebration in Seattle.
  • Sharma said Xbox will honor 111 employees who have worked at the company or its studios for 25 years or more with special engraved consoles.
  • The post reiterated Xbox’s scale — four console generations to date, major franchises reaching more than a billion players annually, and a fifth console generation in development according to the company.
  • Sharma argued rising development cost and complexity have left many ideas unrealized and pledged to use technology to let single developers and small teams build games that today require large studios and huge budgets.
  • Coverage of the announcement noted the celebratory tone while some outlets, including DayOne, cautioned that the Xbox brand still faces competitive challenges and that fans will be watching for concrete product or service plans at ongoing anniversary events.