Xbox Marketing Chief Jerret West Joins Roblox Amid Department Overhaul

West's departure triggers significant restructuring in Xbox's marketing teams as Microsoft refines its gaming strategy.

Jerret West will leave Xbox on June 30 to become Roblox's Chief Marketing Officer.
West's exit leads to a reorganization, placing marketing teams closer to their respective business units.
Kirsten Ward will head the newly expanded Central Gaming Marketing team.
Xbox's marketing strategy will now be divided among game content, hardware, and international sales teams.
Phil Spencer emphasizes the importance of Roblox as a partner and looks forward to continued collaboration.