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Xbox Layoffs Force Elder Scrolls Online to Remove Web Crown Store

The change reflects deep staff cuts at ZeniMax and risks slower updates, reduced promotion assets, and narrower investment in new projects.

Overview

  • The Web Crown Store was removed on Wednesday, July 22, so players must now log into The Elder Scrolls Online to browse items though crowns can still be bought on the website.
  • ZeniMax said the monthly Crown Store Showcase will become a more 'list-like' blog and that the team can no longer produce high-resolution store screenshots at the same scale as before.
  • The storefront changes are a direct operational response to Microsoft’s recent Xbox-wide cuts that eliminated about 379 ZeniMax roles and triggered leadership shifts at the studio.
  • The loss of blog assets and screenshots will hurt community tools such as the Unofficial Elder Scrolls Pages and may reduce item discovery and third-party documentation.
  • The moves are part of a broader Xbox strategy to concentrate resources on tentpole franchises, and they raise immediate questions about ESO’s content cadence, canceled projects, and the workload facing remaining developers.