Xbox Expands Exclusive Titles to PlayStation, Echoing Sega's Multiplatform Strategy

Former PlayStation boss Shawn Layden highlights Microsoft's shift to multiplatform releases as a response to rising development costs and evolving industry dynamics.

Microsoft has announced that Xbox exclusives like Forza Horizon 5 and Indiana Jones and the Great Circle will be released on PlayStation 5 this year.
Former PlayStation executive Shawn Layden believes this strategy mirrors Sega's transition to a software-only company after leaving the console market.
Layden notes that while a multiplatform approach broadens the audience, it diminishes the 'fear of missing out' marketing appeal tied to exclusives.
The shift is seen as a response to rising game development costs and Microsoft's efforts to increase its player base across platforms.
Although Microsoft remains committed to Xbox hardware, its leadership is rethinking strategies after two console generations of trailing competitors.