Overview

• Xbox president Sarah Bond said next‑generation Xbox hardware is in development, with prototyping underway and an announced partnership with AMD.
• Bond said Asus determined the ROG Xbox Ally pricing, with the Ally X at $1,000 and the base model at $600, and reported that the Ally X sold out on the Xbox Store.
• Microsoft prioritized a partner-built handheld over an internal device, with Bond citing speed to market and the ability to innovate more quickly through Asus.
• Early reviews describe strong hardware performance but criticize the Windows-based software experience and limited native console‑game compatibility.
• Former executive Mike Ybarra argued that moving away from hardware and exclusives could make business sense, while a Windows Central report citing unnamed sources links tariffs and manufacturer choices to the higher prices.