Overview
- Xbox announced the launch of XP on Thursday, naming Kayleen Walters as president and moving Maria Angelidou‑Smith from Reddit to lead Mojang in Walters's place.
- XP folds four existing groups—Xbox Pictures, Xbox Products, Xbox Places, and Xbox Partnerships—into one division to coordinate work that was previously handled separately.
- The division will oversee current and planned non‑game projects reported by Xbox, including a Minecraft sequel, a Minecraft theme park planned for 2027, Fallout season three on Prime Video, a proposed Call of Duty movie, and a Diablo animated project for Netflix.
- Xbox says the move is meant to create lasting franchises that reach non‑players, deepen fan engagement through merchandise and live events, and open new revenue streams beyond game sales.
- Key things to watch are XP's dealmaking and execution on live destinations, partner relationships and release schedules, since those choices will determine whether the company can scale its franchises outside gaming.